Built by a Founder,
for Founders
SaasGuru didn't start as a course. It started as a personal system — a document of every framework, template, and mistake from years of building SaaS products in public.
Aryan Shah
SaaS Founder · Course Creator
Why I Built This Course
My first SaaS taught me everything I needed to know — by doing it completely wrong. I spent 4 months building a tool nobody asked for. When I launched to complete silence, I didn't know whether the problem was the product, the marketing, the pricing, or my reach. I had no system. Just hope.
I spent the next two years obsessively studying every successful SaaS launch, every build-in-public thread, every Indie Hackers milestone post. I ran experiments. I interviewed founders. I built again — this time differently.
The second time, I validated before building. I launched with an audience. I had frameworks for outreach, positioning, and growth. I went from 0 to $1,800 MRR in 60 days.
SaasGuru is that second journey — documented in full. Every framework I used. Every template I built. Every mistake I made so you don't have to.
"I believe the gap between a good idea and a successful SaaS isn't talent — it's a system. This course is that system."
— Aryan Shah, Course Creator
What This Course Stands For
Execution Over Theory
Every module produces a tangible output. Not notes. Not highlights. Real deliverables that push your product forward.
Radical Transparency
We share the real numbers, the real failures, and the real decisions — not a polished highlight reel designed to impress.
Founder-First Design
Built around the actual journey of a solo founder, not a corporate product team. Lean, scrappy, and ruthlessly practical.
Globally Accessible
Priced to be reachable for founders everywhere — not just those in Silicon Valley with $10K to spend on coaching.
From First Failure to 2,400+ Founders
Built and launched first SaaS — got to 40 users before shutting down due to lack of distribution strategy.
Second attempt: validated the idea first, built lean, launched to 200 users, hit $1,800 MRR before pivoting.
Joined a SaaS accelerator, refined product intuition, scaling to $12K MRR with a 2-person team.
Started documenting the full playbook publicly on Twitter. 40K+ followers in 18 months.
Compiled all frameworks, templates, and playbooks into the SaasGuru course. 2,400+ founders enrolled in first 6 months.
Course updated with new AI coding tools module, programmatic SEO expansion, and advanced paid acquisition frameworks.
Not Another SaaS Theory Course
Ready to Start Your SaaS Journey?
Join the founders who are building in public, executing with clarity, and growing with intention.